{"id":7899,"date":"2021-11-09T14:52:00","date_gmt":"2021-11-09T14:52:00","guid":{"rendered":"https:\/\/www.backupsfdc.io\/?p=7899"},"modified":"2021-11-09T14:52:00","modified_gmt":"2021-11-09T14:52:00","slug":"forrester-study-what-do-enterprise-crm-leaders-really-think-about-data-management","status":"publish","type":"post","link":"http:\/\/18.233.203.232\/forrester-study-what-do-enterprise-crm-leaders-really-think-about-data-management\/","title":{"rendered":"Forrester Study: What do Enterprise CRM Leaders Really Think About Data Management?"},"content":{"rendered":"\n<p>Why are enterprise CRM pros struggling to make the most of their data? <\/p>\n\n\n\n<p>Odaseva recently commissioned Forrester Consulting to run a&nbsp;<a href=\"https:\/\/go.odaseva.com\/web-resource-forrester-2021-state-of-enterprise-crm-data-management-lp\" rel=\"noreferrer noopener\" target=\"_blank\">global study<\/a>&nbsp;about enterprise CRM data management. Forrester surveyed enterprise CRM platform leaders and architects to explore the issues to the heart of CRM data management: <\/p>\n\n\n\n<ul><li>Are they delivering the data value their stakeholders expect? <\/li><li>Is CRM data helping to drive business decisions?<\/li><\/ul>\n\n\n\n<p>Below is an overview of the study&#8217;s findings. To learn more, <a href=\"https:\/\/go.odaseva.com\/web-resource-forrester-2021-state-of-enterprise-crm-data-management-lp\" rel=\"noreferrer noopener\" target=\"_blank\">get the full study here<\/a> and watch the&nbsp;<a href=\"https:\/\/go.odaseva.com\/wb-2021-10-06-internal-research-readout-lp\" rel=\"noreferrer noopener\" target=\"_blank\">recent webinar<\/a>&nbsp;featuring Forrester VP and Principal Analyst Michele Goetz, the lead researcher behind the study. <\/p>\n\n\n\n<h2>Fundamentals are getting in the way of data-driven insights<\/h2>\n\n\n\n<p>The survey responses revealed CRM data management challenges and opportunities that everyone who cares about customer data should know about, including that:<\/p>\n\n\n\n<ul><li><strong>85%<\/strong>&nbsp;of respondents say their organizations are prioritizing data insights for business decision-making<\/li><li><strong>78%<\/strong>&nbsp;of respondents say that gaps in their basic data management prevent them taking full advantage of their data<\/li><li><strong>80%<\/strong>&nbsp;of respondents say data security issues limit their ability to make use of data to address critical business priorities<\/li><\/ul>\n\n\n\n<h2>Why are enterprise CRM pros limited in using data to generate insights?<\/h2>\n\n\n\n<p>Data security is the number one area that is limiting enterprises\u2019 abilities to use data and generate insights in their critical business priorities.<\/p>\n\n\n\n<p>This is caused by organizational structures that overly restrict the use of data, complexity in determining which level of security and privacy is appropriate for CRM data, and the lack of specialist data skills that limits CRM data use.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2>How can enterprises effectively use Salesforce data for business decision-making?<\/h2>\n\n\n\n<p>We\u2019ve seen enterprises affected by these issues, as well as ones that avoid them. In our experience, the most successful data-driven companies focus on two main things. <\/p>\n\n\n\n<p>Want to learn what they are? <a href=\"https:\/\/go.odaseva.com\/web-resource-forrester-2021-state-of-enterprise-crm-data-management-lp\" rel=\"noreferrer noopener\" target=\"_blank\">Get the full study now<\/a> and check out the&nbsp;<a href=\"https:\/\/go.odaseva.com\/wb-2021-10-06-internal-research-readout-lp\" rel=\"noreferrer noopener\" target=\"_blank\">recent webinar<\/a>&nbsp;featuring Forrester VP and Principal Analyst Michele Goetz, the lead researcher behind the study.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"Why are enterprise CRM pros struggling to make the most of their data? Odaseva recently commissioned Forrester Consulting to run a&nbsp;global study&nbsp;about enterprise CRM data management. Forrester surveyed enterprise CRM platform leaders and architects to explore the issues to the heart of CRM data management: Are they delivering the data value their stakeholders expect? Is","protected":false},"author":7,"featured_media":7901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[18],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What enterprise CRM leaders really think about data management<\/title>\n<meta name=\"description\" content=\"Why are enterprise CRM pros struggling to make the most of their data? Odaseva commissioned Forrester Consulting to run a\u00a0global study\u00a0about enterprise CRM data management\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.backupsfdc.io\/forrester-study-what-do-enterprise-crm-leaders-really-think-about-data-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Find out what enterprise CRM leaders really think about data management\" \/>\n<meta property=\"og:description\" content=\"Why are enterprise CRM pros struggling to make the most of their data? 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