{"id":4194,"date":"2017-11-27T19:19:00","date_gmt":"2017-11-27T19:19:00","guid":{"rendered":"https:\/\/www.backupsfdc.io\/?p=4194"},"modified":"2021-09-30T14:31:52","modified_gmt":"2021-09-30T14:31:52","slug":"convert-web-traffic-into-leads-with-your-data-with-gdpr-in-mind","status":"publish","type":"post","link":"http:\/\/18.233.203.232\/convert-web-traffic-into-leads-with-your-data-with-gdpr-in-mind\/","title":{"rendered":"Convert web traffic into leads with your data with GDPR in mind !"},"content":{"rendered":"\n

If SEO is the foundation of making your website more visible on the web in view to boost your traffic, it doesn\u2019t mean you\u2019ll reach your goals at the end of the month. Being able to convert traffic into qualified leads is key to transform your marketing initiatives into a growth marketing engine that will drive your KPI over the roof.<\/p>\n\n\n\n

Here is a first introduction on Inbound Marketing and how to use data towards a more effective marketing.<\/p>\n\n\n\n

Inbound Marketing ?<\/h2>\n\n\n\n

Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing and search engine optimization. It\u2019s a series of technique to bring your customer to you instead of you trying to reach out to then through aggressive and expensive ads.<\/p>\n\n\n\n

  1. boost the traffic to your website<\/li>
  2. convert your visitors into leads<\/li>
  3. use the data to engage a conversation with your customer<\/li><\/ol>\n\n\n\n

    Inbound is about fair trade<\/h2>\n\n\n\n

    Long story short, your goal is to collect an email to engage with your potential customer.<\/p>\n\n\n\n

    In order to do so, you want to incentive your audience through various call to actions on your web site. The whole point is to give something for free\u2026 well, almost free. Here are some examples of content you want to promote on your website in exchange of an email :<\/p>\n\n\n\n