Data Innovation Forum 2025
November 12-13, 2025
A virtual event for enterprise-level Salesforce architects to talk about ideas, opportunities, and strategies to maximize the value of Salesforce data.
About the event
As Salesforce steps forward to handle bigger challenges, the stakes for Salesforce data grow ever higher. Leading Salesforce Architects know this, and they’re changing the way we think about and manage Salesforce data.
This two-day event will bring together leading experts to share their experiences and unique perspectives around today’s Salesforce data architecture and provide attendees with new and exciting ways to think about the future of data management.
Who Should Attend
Salesforce architects interested in improving their data management skills.
Any technical Salesforce professional interested in going deep on data
Why attend
Hear from industry leaders. Get personal insights, ideas, and stories from Certified Technical Architects who’ve worked on the world’s most sophisticated Salesforce implementations.
Learn best practices and new skills. Enjoy rich technical sessions that prepare you for today’s top Salesforce data management challenges.
Explore hot topics and emerging trends. Hear about new concepts, theories, and practices that will change the way architects implement and manage the Salesforce data lifecycle.
Get your most pressing questions answered. Ask questions, share your thoughts, and get feedback from leaders from all parts of the Salesforce ecosystem.
Make Your Schedule
Fill out this form once to register for multiple sessions. To see full session descriptions click here.
2025 Agenda
DAY 1
Join Miriam McCabe and Lilith Van Biesen of the Architect Evangelism team for an inside look at the evolving Salesforce Architecture Program. We will introduce the team, share our mission, and outline our immediate areas of focus, including how the Well-Architected framework will continue to evolve. Most importantly, we will discuss how we are partnering with the architect community to shape priorities and define what the program becomes next.
Speakers:
- Miriam McCabe, CTA, RVP, Salesforce
- Lilith Van Biesen, CTA
Anti-patterns don’t always look like mistakes. In fact, they often emerge from decisions that seem smart at first—especially when working with a powerful and evolving platform like Agentforce. Whether it’s leveraging new capabilities or following what appear to be best practices, it’s easy to fall into traps that compromise reliability, safety, or performance.
As Agentforce becomes more deeply embedded in Salesforce, the temptation grows to build agents that do it all. But without clear design principles, agents quickly become unpredictable, unreliable, or even unsafe.
In this session, we’ll break down five of the most common Agentforce anti-patterns—rooted in real-world scenarios - to help you design smarter, safer, and more effective AI agents. You’ll learn how to spot red flags early, understand the trade-offs behind seemingly good decisions, and walk away with practical guidance to avoid these pitfalls in your own implementations.
Speakers:
- Christopher Ramm, CTA, Salesforce CTO Germany, Capgemini
As enterprise data ecosystems grow more complex, the ability to unify and operationalize data across multiple CRMs has become a critical architectural challenge in the modern age of AI.
In this session, Odaseva is proud to demo Data Edge - which provides a unified data architecture across Salesforce multi-org, ServiceNow, and Microsoft Dynamics, enabling consistent, high-performance access to customer information. We’ll explore how to achieve 99.99% availability through automated API failover, integrate seamlessly with ChatGPT, Claude, Gemini, and Agentforce, and support zero-copy data sharing with Snowflake, Databricks, and Data Cloud. Learn how this architecture accelerates throughput up to 1800x faster than Salesforce Bulk API 2.0 empowering architects to design scalable, AI-ready data ecosystems.
Speakers:
- Sovan Bin, CTA, CEO & Founder, Odaseva
- Ozgur (Ozzie) Gurkan, CTA, VP Product, Data Platform
Odaseva
In 2025, attackers are evolving faster than ever, and so must your defenses. This session explores the latest real-world breach tactics targeting Salesforce environments, including sophisticated social engineering, API token theft, and abuse. We’ll break down practical solutions to strengthen your security posture and share strategies to shift the protection paradigm, ensuring your most sensitive data stays safe.
Join this session to learn how recent breach trends impact Salesforce orgs and what leading teams are doing to stay secure. You’ll discover proven controls and data-centric strategies to proactively protect your environment.
Speakers:
- Arnaud Treps, Chief Information Security Officer, Odaseva
In today’s digital-first world, downtime isn’t just inconvenient, it can be costly. Salesforce enterprises must ensure their systems remain reliable, resilient, and always available to support critical business operations. But achieving true “always-on” performance requires more than just backups, it requires thoughtful architecture, planning, and proactive strategies.
Join this session, as our speakers share their perspectives on building resilient, enterprise-scale Salesforce environments. You’ll learn how to design for business continuity, plan for disaster recovery, and ensure your org stays operational even in the face of unexpected disruptions.
Speakers:
- Nadina D. Lisbon, CTA, Technical Solutions Engineer, AgentSync
- Sam Wadhwani, Director | Chief Technical Architect, PwC
- Svet Voloshin, CTA, Principal Technical Architect, Banjaxed Solutions
Data cloud is a brand new cloud with a lot to learn. As customers and partners start implementing it, it would be very beneficial for them to learn about the major things to consider or avoid in a new data cloud implementation in order to set them up for the best possibility of success.
Join this session to learn essential strategies for a successful data cloud implementation. It will cover best practices, common pitfalls to avoid and key considerations for optimizing performance, security and scalability. You’ll also understand how credit usage works - what drives consumption across ingestion, transforms, insights, and activation and the practical implications for cost management. Leave with a concise checklist and an MVP-to-scale playbook you can apply immediately.
Speakers:
- Melissa Shepard, CTA, Founder, ScaleUp Archs
In today’s AI-driven world, data isn’t just fuel, it’s the foundation for reliable, high-performing agents. It demands thoughtful management of both structured and unstructured data to ensure your AI delivers the right answers, every time.
Join this session as Salesforce Forward Deployed Engineers share their insights on designing data strategies that power high-accuracy AI. You’ll hear real-world lessons and a customer story of how one organization automated 8,000 emails per week.
Speakers:
- Hua Xu, CTA, Agentforce Success Engineer, Director, Salesforce
- Amol Hardikar, Deployment Strategist, Salesforce
As Salesforce orgs scale, technical debt is inevitable, but it doesn’t have to be permanent. Left unchecked, it slows innovation, increases costs, and puts enterprise agility at risk. With the right strategies, however, debt can be transformed into an opportunity for long-term technical wealth.
Join this session, as our speakers share their perspectives on recognizing, prioritizing, and addressing technical debt in complex enterprise environments. You’ll gain insights into how to refactor at scale without disrupting business momentum, and how to future-proof your architecture against tomorrow’s challenges.
Speakers:
- Jsun Pe, CTA, Director, Product Management, Technology Service Delivery, Salesforce
- Anand Narayan, CTA
- Sarath Yalavarthi, CTA, AVP, AT&T
DAY 2
In today’s fast-paced development landscape, high-quality test data is crucial for accelerating release cycles, ensuring application stability, and maintaining data privacy compliance. This session explores best practices, tools, and strategies for generating realistic, secure, and scalable test data tailored to enterprise requirements. We’ll discuss challenges such as data masking, synthetic data creation, and data relationships, along with methods to meet compliance needs like GDPR and CCPA.
In this session, you will learn how robust test data generation frameworks can empower testing teams, reduce risks, and enable seamless DevOps pipelines, all while safeguarding sensitive information.
Speakers:
- Poonam Keswani, CTA, Senior Manager - Technical Architecture, Accenture
- Navita Sharma, CTA, Associate Director, Accenture
As Salesforce orgs scale, technical debt is inevitable, but it doesn’t have to be permanent. Left unchecked, it slows innovation, increases costs, and puts enterprise agility at risk. With the right strategies, however, debt can be transformed into an opportunity for long-term technical wealth.
Join this session, as our speakers share their perspectives on recognizing, prioritizing, and addressing technical debt in complex enterprise environments. You’ll gain insights into how to refactor at scale without disrupting business momentum, and how to future-proof your architecture against tomorrow’s challenges.
Speakers:
- Anand Khambete, CTA, Senior Salesforce Architect, Capgemini
- Chetan Chugh, CTA, Salesforce CTA, Capgemini
In today's rapidly evolving digital landscape, data privacy is more than a compliance obligation—it's a strategic imperative that drives trust and business value. This session is designed to guide you beyond regulatory checklists and into the practical realities of implementing robust data privacy controls in Salesforce, while leveraging the power of AI responsibly. We’ll demystify the journey from legal mandates to day-to-day operations, sharing real-world strategies, use cases, and actionable insights to empower your teams to safeguard customer data and unlock new opportunities for growth.
Speakers:
- Himanshoo Seth, CTA, Distinguished Technical Architect, Salesforce
- Sandhya Mangrulkar, CTA, Specialist Leader, Deloitte Digital
AI-powered phishing attacks achieved 244% effectiveness improvement in one year, now matching human expert social engineering while operating at scale. These threats bypass traditional security controls with AI-generated content that's indistinguishable from legitimate communication.
In this session, Salesforce Architects will learn detection strategies to protect their ecosystem against attacks that exploit customer data with devastating accuracy. If you're looking to stay ahead of emerging threats and safeguard your Salesforce architecture against next-generation attacks, this interactive session is for you.
Speakers:
- Matt Meyers, CTA, CEO/Founder , EzProtect
In today’s fast-paced development landscape, high-quality test data is crucial for accelerating release cycles, ensuring application stability, and maintaining data privacy compliance. This session explores best practices, tools, and strategies for generating realistic, secure, and scalable test data tailored to enterprise requirements. We’ll discuss challenges such as data masking, synthetic data creation, and data relationships, along with methods to meet compliance needs like GDPR and CCPA.
In this session, you will learn how robust test data generation frameworks can empower testing teams, reduce risks, and enable seamless DevOps pipelines—all while safeguarding sensitive information.
Speakers:
- Poonam Keswani, CTA, Senior Manager - Technical Architecture, Accenture
- Navita Sharma, CTA, Associate Director, Accenture
As Salesforce orgs scale, technical debt is inevitable, but it doesn’t have to be permanent. Left unchecked, it slows innovation, increases costs, and puts enterprise agility at risk. With the right strategies, however, debt can be transformed into an opportunity for long-term technical wealth.
Join this session, as our speakers share their perspectives on recognizing, prioritizing, and addressing technical debt in complex enterprise environments. You’ll gain insights into how to refactor at scale without disrupting business momentum, and how to future-proof your architecture against tomorrow’s challenges.
Speakers:
- Anand Khambete, CTA, Senior Salesforce Architect, Capgemini
- Chetan Chugh, CTA, Salesforce CTA, Capgemini
In today’s fast-paced development landscape, high-quality test data is crucial for accelerating release cycles, ensuring application stability, and maintaining data privacy compliance. This session explores best practices, tools, and strategies for generating realistic, secure, and scalable test data tailored to enterprise requirements. We’ll discuss challenges such as data masking, synthetic data creation, and data relationships, along with methods to meet compliance needs like GDPR and CCPA.
In this session, you will learn how robust test data generation frameworks can empower testing teams, reduce risks, and enable seamless DevOps pipelines—all while safeguarding sensitive information.
Speakers:
- Poonam Keswani, CTA, Senior Manager - Technical Architecture, Accenture
- Navita Sharma, CTA, Associate Director, Accenture
As Salesforce orgs scale, technical debt is inevitable, but it doesn’t have to be permanent. Left unchecked, it slows innovation, increases costs, and puts enterprise agility at risk. With the right strategies, however, debt can be transformed into an opportunity for long-term technical wealth.
Join this session, as our speakers share their perspectives on recognizing, prioritizing, and addressing technical debt in complex enterprise environments. You’ll gain insights into how to refactor at scale without disrupting business momentum, and how to future-proof your architecture against tomorrow’s challenges.
Speakers:
- Anand Khambete, CTA, Senior Salesforce Architect, Capgemini
- Chetan Chugh, CTA, Salesforce CTA, Capgemini
2025 Agenda
DAY 1
To launch this year’s Data Innovation Forum, this session will set the stage by exploring the evolving data security landscape and the growing challenges of meeting compliance and security requirements, especially in highly regulated industries. We’ll examine the factors driving these changes, the complexities organizations face in safeguarding their data, and the reasons why traditional methods often fall short. Finally, we’ll discuss forward-looking strategies to effectively navigate this dynamic environment and ensure a secure, compliant future for your business.
Speakers:
- Sovan Bin, CTA, CEO, Founder, Odaseva
- Mohammed Aaser, Chief Data Officer, Domo
In an increasingly complex tech landscape, many professionals struggle with the soft skills that are vital for success, often hindering their career growth and collaboration.
Join us for an engaging session reviewing the key "7 Architect Skills" which include insights and frameworks into building mission-critical human skills for architects, developers, and every other role. Discover how to boost your confidence while maintaining humility, enhance your collaboration and problem-solving abilities, and effectively communicate complex technical concepts to diverse audiences. Learn proven strategies to bridge the gap between technology and business, ensuring you achieve powerful outcomes while avoiding burnout.
Speakers:
- Sebastian Wagner, CTA, Founder & Master Coach, FlowRepublic
- Tom Leddy, Enterprise Architect
Ensuring data integrity is crucial, especially when integrating Salesforce. That’s why the Well-Architected framework is essential for creating secure, scalable Salesforce solutions and avoiding technical debt.
In this session, we’ll dive into real-world applications of Well-Architected principles through five diverse case studies.
Join to discover the results and learn how to integrate these practices immediately into projects!
Speakers:
- Christopher Ramm, CTA, Salesforce CTO Germany, Capgemini
As autonomous AI agents become more integral to business systems, it is essential for Technical Architects to understand the complexities of governing their design and deployment. This session will explore the technical challenges of AI governance, such as overcoming limitations in long-term planning, error recovery, and context handling, all while ensuring that these agents remain aligned with human values and ethical standards. We’ll also address safety risks, focusing on the need for reliable human oversight and prevention of agent misuse.
Using Salesforce’s Agentforce as a case study, we’ll illustrate how businesses are operationalizing AI agents across industries while maintaining essential guardrails.
The session will cover key technical approaches and delve into emerging regulatory frameworks that technical architects need to account for when integrating autonomous agents into existing systems. The focus will be on equipping architects with the tools to build scalable, safe, and ethically sound AI solutions.
Speakers:
- Lars Malmqvist, CTA, Partner, Implement Consulting Group
In today’s competitive business environment, many enterprises struggle to effectively utilize the vast amounts of data they collect. While data holds the potential to drive strategic decision-making, many organizations lack the tools or strategies to convert raw data into actionable insights. In today's fast-paced business environment, the ability to make informed decisions is crucial to staying ahead of the competition.
Join this session to explore how Salesforce's innovative solutions can transform raw data into actionable insights that drive business growth and operational efficiency.
Speakers:
- Stuart Hamilton, CTA, Managing Partner, Consulting, Ingenuity Partners
- Anand Khambete, CTA, Senior Salesforce Architect, Capgemini
- Nadina D. Lisbon, CTA, CRM Enterprise Architect, NetApp
- Sam Wadhwani, CTA, Chief Technical Architect, PwC
In today’s customer-driven landscape, data is more than an enabler of operations - it’s at the heart of crafting personalized, engaging, and memorable experiences.
In this session, we will explore how leveraging data as a foundational asset enables organizations to create seamless, relevant, and highly effective customer interactions. With Salesforce Data Cloud at the core, we’ll dive into how businesses can unify data across channels to fuel personalized journeys, targeted marketing, and efficient service delivery. Discover how to activate data-driven use cases that enhance customer satisfaction, loyalty, and long-term success by transforming insights into real-time action.
Get ready to see how data can power experiences that truly stick!
Speakers:
- Karan Gogna, Director, Deloitte Digital
- Pawan Verma, Director, AI and Data, Deloitte Digital
Critical infrastructure regulations in the Asia Pacific region are increasingly becoming a focal point for governments and organizations due to the rising threats of cyber-attacks, natural disasters, and geopolitical tensions. Countries in this region are implementing stringent policies and frameworks to safeguard essential services such as energy, transportation, water supply, and telecommunications. For instance, nations like Australia and Singapore have introduced comprehensive cybersecurity laws and guidelines to protect their critical infrastructure from potential threats. These regulations often mandate regular risk assessments, incident reporting, and the adoption of robust security measures. Collaboration between public and private sectors is also emphasized to ensure a coordinated and effective response to any disruptions. As the Asia Pacific continues to grow economically and technologically, the importance of resilient and secure critical infrastructure remains paramount.
Join this session to better understand how to navigate and comply with these regulations, ensuring resilience and security for your organization’s critical infrastructure.
Speakers:
- Chetan Sansare, Senior Director Security and Regulatory Compliance APAC, Salesforce
- Venkata Krishna, Platform and Data Security Advisor, Salesforce
DAY 2
As organizations increasingly rely on AI to drive innovation and efficiency, many face the challenge of adapting their data architecture to support AI initiatives effectively.
In this session, panelists will delve into the essential components for creating a robust data infrastructure that meets the demands of AI. We’ll discuss best practices in data integration, quality, and governance, along with strategies for ensuring scalability and flexibility. Whether you're a data architect, engineer, or business leader, this session will explore insights into how to ensure your data architecture is not only ready for AI today but also adaptable for the future.
Speakers:
- Sarath Yalavarthi, CTA, AVP, AT&T
- Miriam McCabe, CTA, RVP, Salesforce
- Mohit Sharma, CTA, CTO, Salesforce NL, Capgemini
Gartner reports that by 2025 more than 99% of cloud breaches will have a root cause of preventable misconfigurations. While Salesforce operates on a Shared Responsibility Model, Salesforce Architects must understand that not adhering to best practices can lead to severe impacts, including data breaches exposing sensitive data to unauthorized access.
In this session, Architects will gain new security tools to help them better equip their teams and customers to avoid a shared responsibility model and avoid devastating data breaches for their org.
Speakers:
- Matt Meyers, CTA, CEO/Founder, EzProtect
Architects must understand the foundational data modeling concepts when working within Data Cloud. It’s critical to get this right when first starting with your Data Cloud design because this is a new cloud and introduces new architecture for architects to learn and build upon.
In this session, we’ll explore essential principles of data modeling in Data Cloud, empowering architects with the knowledge to design robust, scalable data solutions for this modern architecture.
Speakers:
- Melissa Shepard, CTA, Founder, ScaleUp Archs
Earning the prestigious Salesforce Certified Technical Architect (CTA) certification can open doors to new career pathways and opportunities.
This session will provide insights into how CTAs have leveraged their expertise to drive business transformation, advance into leadership roles, and unlock unique professional prospects. Whether you’re looking to expand your influence within your organization or seek new challenges in the industry, this session will help you understand the next steps for a CTA career journey.
Speakers:
- Lilith Van Biesen, CTA, Salesforce Principal Architect, CTO Salesforce BE, Capgemini
- Jsun Pe, CTA, Director, Technical Product Management, Customer Availability, Salesforce
- Anand Narayan, CTA, Salesforce Architecture and Delivery Leader, Accenture
Managing data is critical to a successful Salesforce on Alibaba Cloud deployment. Learn how Odaseva optimizes data migration & provides a governed & managed approach to migration to China.
Speakers:
- Adam Sellers, Senior Director Global Technology Partnerships, Salesforce
- Tasneem Zaveri, Solutions Engineer, Odaseva
In today’s fast-paced business environment, enterprises face significant challenges stemming from data issues that hinder their ability to effectively leverage AI. The dual nature of AI and data means that while AI has the potential to transform decision-making and operational efficiency, poor data quality, silos, and outdated data management practices impede progress.
Join this session to learn about today’s common challenges, data strategies to resolve existing issues, data strategies to prevent future challenges, and how you can align your existing enterprise landscape to be AI-ready.
Speakers:
- Sandhya Mangrulkar, CTA, Specialist Leader, Deloitte Digital
- Himanshoo Seth, CTA, Associate Director, Accenture
Hear from Certified Technical Architects and Salesforce data experts
Stay tuned as we add 2025 confirmed speakers!
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